PESTEL analysis will analyse and monitor the macro-environmental (external
marketing environment) factors that have an impact on our organisation. It will
be used to identify threats and weaknesses which is used in a SWOT
PESTEL stands for:
political stability, tax policy, labour law, environmental law, trade
restrictions will have direct impact on our organization.
In northern region most of the large warehouses are owned by politicians or
their knowns. Initially they will not welcome
the idea of bringing or listing these warehouses online as it brings
more transparency in working. Local politicians can delay the permit or license
required for converting
will have an impact on how we will do business. Waring will need to be able to
respond to the current and anticipated future legislation, and adjust our
marketing policy accordingly.
E commerce liberalization
on its way our company has potential to grow in coming years.
Economic factors will
have a significant impact on how our organisation will do business and also how
profitable we will be. These factors include – economic growth, interest rates,
exchange rates, inflation, disposable income of consumers and businesses.
GST will surely help
in easing taxation policy.
These factors include
– population growth, age distribution and career attitudes. These factors have
a direct effect as with increase in population more people will shop online
thus creating more business for us as manufacturers and small e commerce
businesses will come to our platform to keep stock in different regions. The
demand will be more in tier 2 and tier 3 cities due to improvement in
infrastructural and educational quality. People have now become more aware.
Youngsters being more tech friendly prefer shopping online as they are exposed
to more options. To meet these demands ecommerce businesses will need to stock their
products in these cities creating more business for us as well.
Technological landscape changes fast and will
impact the way we will provide services to market. Our robust platform and
quality Waring Certification is future ready. We are committed to incorporate
any new advancement in technology to our platform creating a win-win situation
for both us and our customer.
Initially there will be issues in implementing new warehouse maintenance
technology, explaining the owners of warehouses to use these in order to increase
productivity. We are prepared for that with our technology implementation team
with modules which will explain and train warehouse managers in their regional
These have become
important due to the increasing scarcity of raw materials, pollution targets,
doing business as an ethical and sustainable company, carbon footprint targets
set by governments. More and more consumers are demanding that the products
they buy are sourced ethically and possibly from a sustainable source. Keeping
stock in warehouses at tier 2 and tier 3 cities will lead to sustainable
logistics resulting in lesser environmental pollution as products will be
stored as stock instead a transporting every item when order comes.
Environmental factors will not directly affect our Waring business. We will
make sure that our registered and certified warehouses meet basic environmental
laws and pollution licences.
Legal factors include
– health and safety, consumer rights and laws, product labelling and product
safety. Our business partners rights will be protected in form of an agreement.
Their sales data and information will not be shared to anyone.
Product safety is the
priority for Waring and we as company stand on it. Our team will visiting our
registered warehouses for auditing and inspection to assure quality standards.