Tourism opportunities consisting of forests, hills, rivers and

Tourism in India is instrumental for employment and economic growth. It
is the largest service sector industry. Growth in economy has increased the disposable
income, which as created better opportunities for travel. India offers numerous
travel opportunities consisting of forests, hills, rivers and mountains. According
to Maurice Jane (2002) India is a perfect blend of historical, traditional and
cultural significance. It comprises of coastal areas as well as hill top scenic
locations. Thus has a vast potential for tourism growth and is successful in
catering to the needs of tourists with diversified interests. The country is
able to attract foreign tourist and also a high amount of Foreign Direct
Investment (FDI). India is rich in diversity and believes in “Atithi
Devo Bhavah”.

 

The tourism ministry as undertook a series of promotional
activities in tourist generating markets. The five-year plans are implemented
in order to develop this industry. These plans are implemented once in every
five-year with the main focus laid on developing Indian Tourism. The
roles of the government central, state and local bodies are essential in
planning, promoting and encouraging sustainable tourism schemes. The reason behind
tremendous growth is due to the high spending foreign tourists, the middle
class population and the government campaign of Incredible India. The drivers of tourism in
India are domestic and international growth drivers. The
domestic drivers are the lifestyles of middle class, leading to purchasing
power and better connectivity while the international drivers are value for
money at the. The Incredible India is s lucrative brand for government
initiatives and policies that help increase inbound tourism.

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A
major part of the country’s population falls under a young age group of 18-55
and are more open to new destinations. Diverse product offerings of
tourism industry are driving different
sections of the society into the industry. The availability of credits and
easy financing has enhanced the growth. (Ajay & Reena , 2007;
Malya & Anindya, 2013).